{"id":168900,"date":"2026-07-21T14:29:18","date_gmt":"2026-07-21T12:29:18","guid":{"rendered":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/?page_id=168900"},"modified":"2026-09-24T10:39:31","modified_gmt":"2026-09-24T08:39:31","slug":"the-vignobles-decouvertes-label","status":"publish","type":"page","link":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/professional-space\/labels\/the-vignobles-decouvertes-label\/","title":{"rendered":"The Vignobles & D\u00e9couvertes Label"},"content":{"rendered":"\n

Fully committed to developing the wine tourism sector, the Gulf of Saint-Tropez region, Vignobles d\u2019Exception, has held the \u201cVignobles & D\u00e9couvertes\u201d destination label since 2025, with 83 accredited partners, including the Community Tourist Office.<\/em><\/p>\n\n\n\n

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Did you know?<\/h2>\n\n\n\n

The Vignobles & D\u00e9couvertes label<\/a><\/strong> is based on a collective approach. The more local professionals are involved, the more the destination gains visibility and appeal among visitors who enjoy wine, fine dining and local experiences.
This approach allows us to highlight the supportive role of your tourist office, rather than simply promoting the label.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\t \t\t \t\t

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tWhat is the Vignobles & D\u00e9couvertes label?\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Created by the national tourism organisation Atout France<\/a>, the Vignobles & D\u00e9couvertes label recognises destinations offering high-quality tourism and wine tourism experiences.
\nIt enables visitors to easily identify professionals committed to providing a warm welcome, helping them discover the vineyards and promoting the local area.
\nThe label brings together various tourism stakeholders around a shared ambition: to offer visitors an authentic, high-quality experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t \t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tWho is eligible for the label?\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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The label is aimed at a wide range of tourism professionals, including:
\n\u2022 Wine estates and tasting cellars
\n\u2022 Tourist accommodation
\n\u2022 Restaurants
\n\u2022 Heritage and cultural sites
\n\u2022 Leisure activities
\n\u2022 Tourist information offices
\n\u2022 Event organisers
\n\u2022 Transport providers
\nTo be eligible, the establishment must be located within a certified destination and meet the criteria set out in the national guidelines.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t \t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tWhy apply for the label?\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\u2013 Increase your visibility
\nThe label is recognised nationally and benefits from promotional campaigns targeting French and international customers.
\n\u2013 Showcase your commitment to quality
\nIt demonstrates your dedication to welcoming visitors and promoting the local wine heritage.
\n\u2013 Join a network of stakeholders
\nThe label encourages collaboration between tourism and wine professionals to build a coherent offering across the destination.
\n\u2013 Meet visitors\u2019 expectations
\nTourists are increasingly seeking authentic experiences centred on wine, gastronomy and local heritage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t \t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tHow to obtain the label?\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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1. Check your eligibility
\nEach category of professional has a specific set of guidelines containing mandatory and recommended criteria.<\/p>\n

2. Put together your application
\nYou will need to provide various documents to enable the assessment of your offering and your compliance with the label\u2019s criteria.<\/p>\n

3. Submit your application
\nApplications are reviewed as part of the label\u2019s renewal or award campaigns.<\/p>\n

4. Approval of your application
\nFollowing review, your application is submitted to the relevant authorities for approval.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t \t\t\t\t <\/div>\n\t\t\t\n\t \n\n\n

The Tourist Office is here to help<\/strong>\n
Would you like to join the initiative but don’t know where to start?\n
The Tourist Office is here to:\n
\u2022 Provide information on the certification criteria\n
\u2022 Check your eligibility\n
\u2022 Help you prepare your application\n
\u2022 Answer your questions throughout the process\n
\u2022 Direct you to the relevant resources and contacts\nOur aim is to make it easier for you to join the scheme and to work together to boost the appeal of our destination for wine tourism.<\/p>\n\n\n\n

Need more information?<\/strong>\n
Contact our team to discuss your application and receive personalised support.
\u2022 Cogolin \/La Mole: 04 94 55 01 10 \u2013 cogolin@golfe-sainttropez-tourisme.fr
\u2022 La Garde-Freinet : 04 94 56 04 93 – lagardefreinet@golfe-sainttropez-tourisme.fr
\u2022 Le Plan de la Tour : 04 94 43 28 27 – leplandelatour@golfe-sainttropez-tourisme.fr
\u2022 Rayol-Canadel Sur Mer : 04 94 05 65 69 \u2013 rayolcanadelsurmer@golfe-sainttropez-tourisme.fr<\/p>\n","protected":false},"excerpt":{"rendered":"

Fully committed to developing the wine tourism sector, the Gulf of Saint-Tropez region, Vignobles d\u2019Exception, has held the \u201cVignobles & D\u00e9couvertes\u201d destination label since 2025, with 83 accredited partners, including the Community Tourist Office. Did you know? The Vignobles & D\u00e9couvertes label is based on a collective approach. The more local professionals are involved, the more the destination gains visibility and appeal among visitors who enjoy wine, fine dining and local experiences.This approach allows us to highlight the supportive role of your tourist office, rather than simply promoting the label. The Tourist Office is here to help Would you like to join the initiative but don’t know where to start? The Tourist Office is here to: \u2022 Provide information on the certification criteria \u2022 Check your eligibility \u2022 Help you prepare your application \u2022 Answer your questions throughout the process \u2022 Direct you to the relevant resources and contacts Our aim is to make it easier for you to join the scheme and to work together to boost the appeal of our destination for wine tourism. Need more information? Contact our team to discuss your application and receive personalised support.\u2022 Cogolin \/La Mole: 04 94 55 01 10 \u2013 cogolin@golfe-sainttropez-tourisme.fr \u2022 La Garde-Freinet : 04 94 56 04 93 – lagardefreinet@golfe-sainttropez-tourisme.fr \u2022 Le Plan de la Tour : 04 94 43 28 27 – leplandelatour@golfe-sainttropez-tourisme.fr \u2022 Rayol-Canadel Sur Mer : 04 94 05 65 69 \u2013 rayolcanadelsurmer@golfe-sainttropez-tourisme.fr<\/p>\n","protected":false},"author":22,"featured_media":168918,"parent":167488,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/full-width.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-168900","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/pages\/168900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/comments?post=168900"}],"version-history":[{"count":6,"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/pages\/168900\/revisions"}],"predecessor-version":[{"id":169767,"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/pages\/168900\/revisions\/169767"}],"up":[{"embeddable":true,"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/pages\/167488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/media\/168918"}],"wp:attachment":[{"href":"https:\/\/www.golfe-sainttropez-tourisme.fr\/en\/wp-json\/wp\/v2\/media?parent=168900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}