Labels

Created by the national tourism organisation Atout France, the Vignobles & Découvertes label recognises destinations offering high-quality tourism and wine tourism experiences.
It enables visitors to easily identify professionals committed to providing a warm welcome, helping them discover the vineyards and promoting the local area.
The label brings together various tourism stakeholders around a shared ambition: to offer visitors an authentic, high-quality experience.

The label is aimed at a wide range of tourism professionals, including:
• Wine estates and tasting cellars
• Tourist accommodation
• Restaurants
• Heritage and cultural sites
• Leisure activities
• Tourist information offices
• Event organisers
• Transport providers
To be eligible, the establishment must be located within a certified destination and meet the criteria set out in the national guidelines.

– Increase your visibility
The label is recognised nationally and benefits from promotional campaigns targeting French and international customers.
– Showcase your commitment to quality
It demonstrates your dedication to welcoming visitors and promoting the local wine heritage.
– Join a network of stakeholders
The label encourages collaboration between tourism and wine professionals to build a coherent offering across the destination.
– Meet visitors’ expectations
Tourists are increasingly seeking authentic experiences centred on wine, gastronomy and local heritage.

1. Check your eligibility
Each category of professional has a specific set of guidelines containing mandatory and recommended criteria.

2. Put together your application
You will need to provide various documents to enable the assessment of your offering and your compliance with the label’s criteria.

3. Submit your application
Applications are reviewed as part of the label’s renewal or award campaigns.

4. Approval of your application
Following review, your application is submitted to the relevant authorities for approval.