Labels

Tourism quality marks are genuine guarantees of quality and commitment. They enable you to promote your establishment, meet visitors’ expectations and commit to a process of continuous improvement.

As the Tourist Office, we are here to provide you with information on these processes, direct you to the relevant organisations and support you in preparing your application.

The ‘Vignobles et Découvertes’ Accreditation

Fully committed to developing the wine tourism sector, the Gulf of Saint-Tropez region, ‘Vignobles d’Exception’, has held the ‘Vignobles & Découvertes’ Destination accreditation since 2025, with 83 accredited partners, including the Community Tourist Office.

Destination d’Excellence Label

The Destination d’Excellence label is the new government-backed scheme that is gradually replacing the Qualité Tourisme classification. It recognises professionals who are committed to a culture of excellence in hospitality, service quality, responsible management and continuous improvement.

Green Key label

The first international label dedicated to sustainable tourism for accommodation and restaurants, Green Key recognises establishments committed to management practices that respect the environment and natural resources.

Tourism & Disability label

The Tourism & Disability label identifies establishments offering a welcome and services adapted to people with disabilities.

Would you like to start a labelling process?
Whatever label you are interested in, the Tourist Office is at your disposal to:
• present the different labels and their criteria;
• help you identify the most suitable label for your business;
• direct you to the reference organisations;
• to assist you in the preparation of your application;
• answer your questions throughout your process.
Together, let’s promote quality, accessibility and sustainable tourism in our destination.

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